Research

3 Focus Areas According to Sustainability Experts

In 2019, we decided to conduct a research among a panel of experts (across The Nordics & The Netherlands) on what they predict to be the most important focus areas within sustainability in the upcoming years (Sustainable Brand Index™, 2019).

Influencers And The Quest For Credible Communication

New stakeholders are emerging across platforms and with different mandates. With that the impact of ‘influencers’ on consumption and behaviour is also increasing. What does this means in light of sustainability?

Eksperter er ’bekymrede’ over Ocean Cleanup-projekt – Ocean Cleanup afviser kritik

I en rundspørge udtrykker 15 eksperter i plastikforurening diverse bekymringer omkring Ocean Cleanups ambitioner i forhold til at ind- og opsamle plastaffald fra Stillehavet. Ocean Cleanup kalder imidlertid kritikken besynderlig, spørgsmålene ledende og konklusionerne forudindtagede.

Bayers indsats mod Denguefeber

Ifølge Verdenssundhedsorganisationen (WHO) lever en milliard mennesker verden over med en tropisk sygdom. Et af disse mennesker er brasilianske Rodolfo Siqueira Rodrigues.

Swedes Have Doubts About Shared Ownership

With the emergence of a circular economy, new business models and modes of consumption are arising. However, not all new forms of consumption are as equally accepted by the Swedes. Co-owning is showing one of the largest challenges. Why is that?

Ego, Moderate, Smart or Dedicated - Who Is The Sustainable Consumer?

How can consumers be classified in terms of sustainability? Sustainable Brand Index identifies four different consumer groups based on values, attitudes and consumption patterns.