As CSR has gained recognition in many businesses, responsible and sustainable practices have increasingly found their way to HR, marketing and business development. But how about sales?
Under the theme Sustainable Customer Engagement, we explore how sustainability can be incorporated into the very core of sales and customer relations to boost both sustainable consumption and the bottom line.
By drawing on the hands-on experience of CSR practitioners from both B2B and B2C industries, the miniconference offers valuable insights and inspiration, so take part in The Social Business Club’s autumn miniconference Sustainable Customer Engagement on 9 November in Copenhagen to get insights from:
- The social business expert who provides an overview of global trends and cases (Tania Ellis, The Social Business Company)
- The fair trade organization that engages consumers to increase market demands for sustainable products (Louise Elver, Fairtrade Mærket)
- The laundering service company that builds sustainability into its value proposition to attract and retain business customers (Jan H. Matthiesen, De Forenede Dampvaskerier)
- The international expert who changes corporate and consumer behaviour through nudging and behavioural design (Sille Krukow, KRUKOW).
Throughout the programme we will discuss, network and exchange experience and ideas of how you can apply some of the sustainable sales and customer engagement principles in your own practice.
See the full programme & sign up to the miniconference here